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Maritime Advisors

Service Expertise

Key Contacts

Shailesh Garg

Shailesh Garg

Director, General Manager India

Case Studies

Market entry strategy for digital 'procure-to-pay' solution

The client wanted to evaluate the readiness of the container freight industry to adopt a value proposition for procure-to-pay automation that incorporates core Mastercard benefits such as payment guarantees.

Market Entry Strategy

Entering any new market is a significant strategic and commercial undertaking requiring considerable investment of time and resources. To maximise your chances of success you need a robust plan and the right approach and model for your organisation.

There are many different variables and routes that need to be considered as part of any market entry strategy. The approach and final decision being determined as much by external factors; market situation, current trends and commercial prospects as by internal factors such as commercial ambition, resource availability and risk profile.


To weigh-up and decide on the best market entry strategy, sound preparation and planning are all critical success factors. Time spent on conducting detailed market assessments and trend analysis is rarely wasted, providing the foundation on which a robust evaluation of options and alternatives can be made.


Our market entry advisory team comprises seasoned industry experts with decades of combined sector understanding and technical experience. This rich seam of expertise alongside our independent position in the market makes us a partner you can trust to help guide you through the entire process from market and competitive appraisals through decision making to action and implementation.

Key Contacts

Shailesh Garg

Shailesh Garg

Director, General Manager India

Related News

Challenges and opportunities for the global port and shipping industry

Presentation given by Neil Davidson, Drewry Senior Analyst Ports and Terminals at the China Maritime Day Forum, 11 July 2018.

Is the liner shipping industry just two steps from paradise?

With just two changes to liner shipping’s fundamentals, could the industry finally be on the verge of attaining sustainable profitability?

6

$6bn: The combined value of container shipping industry investments we have advised on since 2010.

20

$20bn: The value of financing projects we have provided commercial due diligence advice for in port M&A since 2010.

48

The number of countries in which our Maritime Advisors have completed assignments since 2005.

400

Our advisors have been involved in over 400 port assignments over the past 10 years.