Maritime Advisors

Service Expertise

Key Contacts

Shailesh Garg

Shailesh Garg

Director, General Manager India

Case Studies

Market entry strategy for digital 'procure-to-pay' solution

Mastercard wanted to evaluate the readiness of the container freight industry to adopt a value proposition for procure-to-pay automation that would incorporate core Mastercard benefits such as payment guarantees.

Market Entry Strategy

Entering any new market is a significant strategic and commercial undertaking requiring considerable investment of time and resources. To maximise your chances of success you need a robust plan and the right approach and model for your organisation.

There are many different variables and routes that need to be considered as part of any market entry strategy. The approach and final decision being determined as much by external factors; market situation, current trends and commercial prospects as by internal factors such as commercial ambition, resource availability and risk profile.

To weigh-up and decide on the best market entry strategy, sound preparation and planning are all critical success factors. Time spent on conducting detailed market assessments and trend analysis is rarely wasted, providing the foundation on which a robust evaluation of options and alternatives can be made.

Our market entry advisory team comprises seasoned industry experts with decades of combined sector understanding and technical experience. This rich seam of expertise alongside our independent position in the market makes us a partner you can trust to help guide you through the entire process from market and competitive appraisals through decision making to action and implementation.

Key Contacts

Shailesh Garg

Shailesh Garg

Director, General Manager India

Related News

Second study identifies routing options and ample terminal capacity to gear-up short-sea container services, post-Brexit, to alleviate congestion through Dover

Alternative capacity could be provided by short-sea container services between the UK and EU to alleviate possible congestion at the Port of Dover post-Brexit, according to a study by global shipping consultancy Drewry.

Drewry study concludes Port of Dover has the resilience to cope with moderate Brexit disruption

The Port of Dover has the resilience to cope with moderate disruption arising from Brexit and there is latent short sea capacity to absorb significant overflow at the port in the event of capacity constraints, according to an independent study by global shipping consultancy Drewry.


$6bn: The combined value of container shipping industry investments we have advised on since 2010.


$20bn: The value of financing projects we have provided commercial due diligence advice for in port M&A since 2010.


The number of countries in which our Maritime Advisors have completed assignments since 2005.


Our advisors have been involved in over 400 port assignments over the past 10 years.